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Ear To The Ground RTE programme

Ella McSweeney helps the Feighery family in Co. Offaly as they harvest their beetroot for juicing.

Billy Feighery and his family have been growing vegetables in Co. Offaly since 1987. While researching health food products in 2018, Billy’s daughter Anne Marie discovered a gap in the Irish market for a juice with a high percentage of beetroot. 

Recognising the potential, Billy quickly agreed to set aside more land to grow the vegetable. 18 months on and Feighery Farm Beetroot Juice has won a series of awards and now features in health food stores nationwide. 

Ella Mc Sweeney travelled to Co. Offaly to give the Feighery’s a hand with this year’s beet harvest.

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